Market Insight: Consumers think KA is kind of quirky.
Product Insight: Ford KA is the perfect car to go out and play in.
Idea: KA Fun – A campaign that asks drivers to go out and have fun in their cars, video the day and upload it to our website.
We created these films to get things going…
Scenario 1: A love story between two gnomes, with a rather unfortunate twist.
Scenario 2: Chauncey and Geoffers, two scarecrows addled by the wind and sun.
...And an outtake edit, just for fun.
